This basic fundraising 101 guide gives you the help, ideas and resources you need to get started in raising funds for your charity, including developing your skills with free online training courses and people who will help you for free
What will work best for a charity, depends on the skills and resources you have, or can access, and what fundraising opportunities may be available. Matching your strengths to those opportunities will enable you to raise the funds you need.
Listed below are some things to think about. That’s a lot to take in, so don’t worry if you don’t know the answers. Listed in this article are a whole series of resources and people who will be able to help you.
Here are 34 things every fundraiser should know.
Trusts - Good for projects, but can be used to fund running costs, albeit that’s more difficult. Huge number of trusts with amounts from low hundreds to millions. Some bid writing skills needed. Relies on having a good case for support. Ensure that your bid is compliant with trust eligibility criteria.
Community - Can be implemented quickly, no real specialist skills required, low financial cost, and usually unrestricted, but needs significant numbers of volunteers and management time, and usually not large amounts. Works best for popular causes.
Online - Can be mounted quickly and usually at limited/no cost. There are lots of options. Usually unrestricted, but unlikely to bring in large amounts in the near-term and you’ll need to build a good online presence to work well. This CEF resource is a guide to social media fundraising.
However, there are lots of ways to fundraise. This guide gives you a quick introduction to the different typpes of fundraising, with the advantages and disadvantages of each.
If you need a fundraising platform, here are the best free and cheap ones, with details on each.
Many small charities aim to get up and running with trust fundraising. There are about 10,000 charitable foundations, each with its own eligibility, priorities and criteria. Using a funder database such as Charity Excellence can make finding the right funders for you much easier. Here are 5 tips on setting up trust fundraising.
The key is to find the right funders for you and to submit good quality bids. Investing some time and effort in this will always pay you back. Just sending out lots of standard bids to lots of funders doesn’t work.
The National Lottery Awards For all England is a good one to start with, offering £300 to £10,000. The other UK countries have their own versions. And here’s a tool that you can drop your postcode into, to find local community based grants.
But, almost all funders will require you to have a bank account in your charity’s name. Here’s a Charity Excellence resource on how to open a charity bank account.
Within Charity Excellence, there are 50+ funder lists available and its Funding Finder database has a lot more and you can search by location, education etc.
The income questionnaire will lead you through the fundraising process and connect you to a wide range of resources and people who will help you. Everything is free.
Here are some Charity Excellence fundraising skills training videos:
Here are some organisations that support specific communities.
There are a lot of fundraising groups on social media that you can join to connect with others and find help and advice.
There are also more general groups, as well as groups for different types of fundraising and also regional and county level groups. Here’s the Charity Excellence list of 50+ charity social media groups.
Most small charities recruit locally, so posters in your local shops, post offices and church/mosque can work well, or short articles in their newsletter. You might also advertising your volunteer roles in local village/town Face Book groups, which are also useful for promoting your work.
There are also a number of organisation who will advertise your volunteering roles for you. Scroll down to the bottom of the Free Goods & Services page for links to these.
Micro volunteering can also work well.
You can find lots more fundraising and other resources on the Charity Excellence Resource Hub, but that's only a fraction of what's available within the system itself and it's all completely free
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