A charity web design guide to create your own website. If you're getting website developers to build your website for you, it will enable you to create a design specification for your them to ensure your new website works the way you want it to.
The first thing you must be clear about in when you design your charity website is what is it for? Specifically, what do you want your website visitors to do and, based on that, who are they, what will you say that engages them and how will you encourage them to visit your website. Trying to engage everyone about everything won't work, so be clear on your key objectives. Here are some examples:
Website Purpose. What are the purposes of your charity website and which are the most important to prioritise in your design?
Engaging Visitors. Provide your website visitors with content that will be of interest to them and using language/terminology they will engage with.
Encouraging Visitors. For the vast majority of charity websites, visitor numbers via internet searches will probably be very low.
The Charity Excellence Sector Data Store tracks every aspect of sector performance, including websites. Five of the six metrics are at amber. The lowest rated? Website fundraising. That is the majority of charities report they are not doing these well. Your website is your shop window and making it work well needn’t be expensive nor difficult and even small changes can have a big impact.
Complete the comms health check and the system will assess your website for you and connect you to a huge range of resources and help. Plus its 3 online directories Funding Finder, Help Finder and Data Finder, and 60+downloadable funder lists.
A one-stop shop for everything you need
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But we can do better than that. For anything to do with running a non profit, click the AI Bunny icon in the bottom right of your screen and tell it what you need by asking short questions, including key words.
Website design questions to ask yourself.
Design your website, so that when visitors arrive, you engage them and encourage them to take the action you want them to. Ensure your website:
How to design your charity website to maximise donations.
And having got them all the way to your donation form, don't lose them because it's poor. Check that your website donation form is mobile responsive, quick and simple to use, with a minimum number of fields in the form and, ideally, does not require donors to login or create an account. Here are 10 easy fixes.
Check out the Analytics Academy and become an analytics ninja in no time.
You may not understand it all, but you'll have the questions you need to ask your web people. Speaking of which;
I rarely recommend companies but this website was built by Dan Marsden of DJMWeb. He was fast flexible, did a really good job and was very affordable to the extent that we've take him on, on an ongoing basis.
A registered charity ourselves, we provide 8 online health checks, the huge information hub, Quality Mark and 3 online directories.