How to quickly and simply write charity mission and vision statements, with mission v vision explained and examples.
There are often arguments over creating vision and mission statements. This resource shows you how to write charity mission and vision statements quickly and simply, explains vision v mission and gives you some examples.
There is often confusion between vision v mission.
· Vision Statement - an image of the future you aspire to create. It drives the organisation toward future goals, defining what will be pursued, but not how it will be achieved.
· Mission Statement - what will be accomplished in pursuit of this vision. It should define your charity's purpose and primary objectives.
The vision is what is sought and the mission how this will be accomplished.
There is no ‘correct way’ to develop a vision, but the following advice may be helpful.
First, think about what organisational values matter to your Board, staff and other stakeholders and what difference you would have made, if you achieved your mission.
Then distil that down into an inspirational, clear, memorable, and concise statement, which describes the world, as you believe it should be.
A just world without poverty - Oxfam
A charity mission statement makes clear what is important, whom your stakeholders are and provides direction. One way of formulating a mission statement is to answer the following questions:
It communicates your purpose, so should be action focused, succinct and emotionally engaging. And, it's also the framework within which to create your strategy. Your mission is what you're going to do and your strategy is your plan for how you will do that.
To serve individuals and families in the poorest communities in the world - CARE
If you'd like to try something a bit different, read this article on how to apply the principles of Haiku poetry to mission statements. If it's your kind of thing, it actually makes a lot of sense.
Whilst visiting NASA in 1961, President John F. Kennedy introduced himself to a janitor mopping the floor and asked him what he did at NASA. He replied:
"I'm helping to put a man on the moon".
And they did!
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