There are often arguments over creating charity vision and mission statements. This resource gives you a simple template to write your vision and mission statements quickly and simply, explains vision v mission and gives you examples.
There is often confusion between charity vision and mission statements.
The vision of a charity is what is sought and the mission how this will be accomplished.
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There is no ‘correct way’ to develop a vision, but the following advice may be helpful.
First, think about what organisational values matter to your Board, staff and other stakeholders and what difference you would have made, if you achieved your mission.
Then distil that down into an inspirational, clear, memorable, and concise statement, which describes the world, as you believe it should be.
A just world without poverty - Oxfam
A charity mission statement makes clear what is important, whom your stakeholders are and provides direction. One way of formulating a mission statement is to answer the following questions:
It communicates your purpose, so should be action focused, succinct and emotionally engaging. And, it's also the framework within which to create your strategy. Your mission is what you're going to do and your strategy is your plan for how you will do that.
To serve individuals and families in the poorest communities in the world - CARE
To create your vision and mission statement really quickly and easily, copy our vision and mission statement ChatGPT prompts, amend to suit your charity, drop these into ChatGPT and it'll generate a whole series of both, tailored to your charity. Then all you have to do is decide which one works best for you and amend it, if you need to.
I wrote the prompts based on the guidance in this resource, so it does all the work for you. If you don't have a free ChatGPT account, we've a step-by-step guide for that too.
And we've a lot more AI services, insight briefings and tools. Designed specifically for charities and very simple to use, you don't need any expertise at all to use these
Just click the AI tech bunny icon in the bottom right of any web page or in-system and tell it what you need. Ask as many questions as you wish to, they're free, available 24/7 and will not collect any personal information.
If you'd like to try something a bit different, read this article on how to apply the principles of Haiku poetry to mission statements. If it's your kind of thing, it actually makes a lot of sense.
Whilst visiting NASA in 1961, President John F. Kennedy introduced himself to a janitor mopping the floor and asked him what he did at NASA. He replied:
"I'm helping to put a man on the moon".
And they did!
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