Micro-Volunteering - What It Is & How To Do It Well

Making the time is one of the biggest barriers to volunteering. Micro-volunteering offers volunteers the opportunity to under-take bite size activities, often from home, or online, in a way that also works for the cause they support. It can be an excellent opportunity to recruit and manage volunteers, including for fundraising and digital.

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What is it?

Micro-volunteering is any activity that can be undertaken for short periods and, if it's online, from anywhere. It can be used by any charity and it:

  • Enables you to increase volunteering capacity and access skills and experience that you might otherwise have been unable to.
  • Can be used to reach groups who may otherwise be excluded, such as older people or the disabled, if housebound.
  • Often doesn’t require an application process or training.
  • Can be a good way to bring people initially on board and then grow their engagement and commitment to play a greater role in your work.

Give me some ideas...

  • Follow your social media platforms, like, share and engage with people to help you create an active online community.
  • Draft case studies, web content, social media posts or newsletter articles.
  • E-mentoring – our people are our greatest asset, but we don’t invest in them enough and this is a really easy way to do so. 

But these don't have to be online, or on an ongoing basis:

  • Help run events or man a stall.
  • Give talks to local organisations, to promote your work.
  • Undertake a personal fundraiser, rattle a collection tin, sell raffle tickets or distribute collection tins to local shops.

Professionals, particularly those with young families, may really like you, but simply be too busy to give you the time, so micro-volunteering can be perfect for them. Opportunities might range from:

  • Providing informal advice to expert input/review for draft policies, proposals, or pitches.
  • Or perhaps using their networks and contacts to direct you to people who can help you with a particular issue, or;
  • Opening doors that might otherwise remain closed.

For ideas on keeping volunteers engaged, read Sarah Swaysland's blog

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