4 steps to funding bid success - writing effective charity grant and trust application proposals. Simple ways to improve your grant applications to charitable trusts and foundations.
Writing really good charity funding bids and proposals may appear to be a black art, but it isn't. Here are 4 very simple ways, in which you can substantially increase the chances of your trust and grant proposals being successful.
It’s not about what we want, but what our beneficiaries need and the funder wants. We are meeting a real need, not just chasing funding. We’ve looked at the funder’s website/annual reports to see if they’ve funded projects like ours before.
Our bid meets the funder's criteria - they fund our type of organisation and the work we want to apply for.
Our bid includes the information, facts and/or figures, to make the case for funding, explains why we are best placed to deliver the project, and conveys the urgency of the need and the difference the project will make.
The bid is succinct (brief and clear) and will be understood by those reading it. It’s also emotionally engaging – people give to people and want to know that their money will make a difference to an issue that matters to them.
Succinct - briefly and clearly expressed.
Jargon - professional terminology or slang expression that not everyone will understand.
Acronym - an abbreviation formed from the initial letters of other words and pronounced as a word - BBC.
My thanks to Lisa Gagliani whose input improved my original draft.